The Growth AcadeME is an international franchise service provider established in Dubai, U.A.E. in 2016. The company offers its unique expertise to brands, investors and businesses seeking additional and alternative revenue ventures, portfolio diversification and equity growth via franchising.
The Growth AcadeME was born out of the need to provide customized pathways to both investors and brands, that are not part of the traditional establishments pre-packaged strategies or solutions. Given the continuous evolution of both consumer needs and the goal-post of satisfaction constantly shifting, The Growth AcadeME positions itself to remain valid with the dynamism behavior of both market and operation expectation.
The Growth AcadeME is equipped to facilitate inbound and outbound interests throughout the GCC, MENA regio, India sub-continent, Africa and Europe.
Co-Founder and Managing Partner
Prior to setting up The Growth AcadeME, Alpha served as the Head of Franchise Sales and International Growth at Sumo International Inc., owner of Japanese restaurant, and the GCC's original family friendly, frand; Sumo Sushi and Bento. Before joining Sumo, he worked as Director of Marketing and later as General Manager for Accenture Investment, a subsidiary of the Al Habtoor Group.
Alpha obtained his degrees in Marketing and International Business at Auckland University of Technology (New Zealand) and Korea University (Republic of Korea).
Alpha developed a unique reputation in the hospitality, FMCG / F&B, concept marketing as well as in the franchising industries when it comes to connecting brands and investors, strategies and organizations together with the ability to bring people and ideas together for innovative approaches to existing and new growth focused concepts.
The focus is ensuring that all stakeholders walk away knowing their expectation were met or exceeded by the outcomes. Alpha accumulated his consulting expertise in the industries mentioned from years of working in Australasia, Asia and the Middle East.
Who we are
Our core purpose
We assist brands (franchise) understand and identify opportunities in desired markets that have impacts on their strategies of entry and positioning categorically. We also prospective partners (entrepreneurs, investment groups, equity firms) understand a brands (franchise) offering and operation.
Through our vast network, we facilitate introductory sessions between brands (franchise) and prospective partners.
Whether it is single or multiple unit, master franchising, area development or joint venture, our experience allows us to assist brands (franchise) understand the best way forward when considering prospective partners.
This service is available to prospective partners with little to no knowledge of brands (franchise) that they have shown interest in. Our team is equipped to carry out due diligence and fact-checking of brands (franchise) on behalf of such clients, conveying these in a manner that makes sense to prospective partners.
There is always room for innovation! Whether it is the revamping of an existing brand (franchise) or the creation of an entirely new venture, we have the experience to carry out both.